Stad van Nederland. Voel wat de stad met je doet. Beeld: Mike Bink
The exhibition Dutchville
has been submitted for a prestigious award for its original approach
and the use of multimedia: a Golden Heron in the category of spatial
media. The special series of stamps that the NAI developed along with
TNT and Gummo, was also submitted by DPI Animation House.
Tinker imagineers, the designers of Dutchville, provided the submission. It is not permitted to submit projects that you initiated as a client, so the NAI depends on the enthusiasm of partners such as Tinker to allow the project to compete for this award. The text accompanying the submission of Dutchville points out that the exhibition serves various purposes. First of all it brings a large audience into contact with architecture, making clear that architecture is more than just beautiful or ugly buildings. Besides this, the exhibition is called unconventional because it is not based on designs but on the experience of city life.
Series of AR-stamps
The exhibition Dutchville is not the only submission. The special series of stamps that the NAI developed along with TNT and Gummo, was submitted by DPI Animation House. Along with DPI, the NAI has developed an innovative smartphone application UAR, which led to the idea for a series of stamps, thereby making use of the technique of Augmented Reality (AR). The set of stamps is so innovative that it didn’t fit into one of the usual categories, so the project is classified in 'occasional projects’.
The Golden Herons are awarded to outstanding projects in the field of communication for groups, using audiovisual and interactive media. All entries will be judged by a jury of 15 professionals from the field of communications. At present, the jury is reviewing the candidates. In March 2012, the nominees are announced. In May, the Golden Herons are presented at the media festival Keying into the Brain.
> More about the Golden Herons (dutch text)
Augmented Reality stampsby NAI and TNT Post
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On Monday 28 March 2011, Ole Bouman, director of the NAI, presented Elco Brinkman (the chairman of Bouwend Nederland) with the first series of stamps called ‘The City of the Netherlands’ named after the NAI’s new permanent exhibition. The stamps are graced by five visions of a future ‘City of the Netherlands’. The very first stamps of their kind in the world!
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From April 7 onwards the people of The Hague , tourists and expats can see the winning design for the International Dance and Music Centre (IDMC) on their smartphone for the first time. They can also marvel at an alternative design for the Bijenkorf department store, City Hall and the Peace Palace . After Rotterdam and Amsterdam , The Hague is the latest city to have its architecture ‘captured’ by the smartphone app UAR (Urban Augmented Reality); the buildings are presented in 3D.
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The Netherlands Architecture Institute and the Architecture Centre Amsterdam ARCAM will jointly launch the Amsterdam edition of the free 3D architecture application UAR (Urban Augmented Reality) on 11 November 2010. The free architecture application UAR shows what Amsterdam will be like, was like, or might have been like.
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If you were on Dam Square in Amsterdam today, you would have been amazed to see on your smartphone a design for Zocher’s Beurs building where departmentstore the Bijenkorf now stands.
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Today, the people of The Hague , tourists and expats can see the winning design for the International Dance and Music Centre (IDMC) on their smartphone for the first time. They can also marvel at an alternative design for the Bijenkorf department store, City Hall and the Peace Palace . After Rotterdam and Amsterdam , The Hague is the latest city to have its architecture ‘captured’ by the smartphone app UAR (Urban Augmented Reality); the buildings are presented in 3D.
> Read more...
