UAR The Hague: IMDC
On April 7, in partnership with Monumentenzorg Den Haag (The Bureau for Monuments and Historical Sites) and Stroom, the centre for art and architecture in The Hague, the NAI launched the free 3D architecture app UAR which now includes The Hague and the first English-language edition. With this technology at their fingertips, tourists can explore the rich architecture of the Netherlands in the most relevant place of all – the city itself. The UAR app presently covers Rotterdam , Amsterdam , Den Bosch and The Hague . The city of Utrecht will also soon be available on UAR.
Cooperation
This edition of UAR was made possible by Agentschap NL, BankGiro Lotery, VSB fund, SNS Reaal and the Stimuleringsfonds voor Architectuur. The application was developed in cooperation with IN10 Communication, Layar and DPI Animation House. NAi started a partnership with DPI Animation House because of their leading knowledge of 3D and interactive online media. Monumentenzorg The Hague, Stroom The Hague, Haags Historisch Museum and Haags Uitburo / The Hague Marketing have contributed to the content of this edition of UAR.
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Today, the people of The Hague , tourists and expats can see the winning design for the International Dance and Music Centre (IDMC) on their smartphone for the first time. They can also marvel at an alternative design for the Bijenkorf department store, City Hall and the Peace Palace . After Rotterdam and Amsterdam , The Hague is the latest city to have its architecture ‘captured’ by the smartphone app UAR (Urban Augmented Reality); the buildings are presented in 3D.
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If you were on Dam Square in Amsterdam today, you would have been amazed to see on your smartphone a design for Zocher’s Beurs building where departmentstore the Bijenkorf now stands.
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The Netherlands Architecture Institute and the Architecture Centre Amsterdam ARCAM will jointly launch the Amsterdam edition of the free 3D architecture application UAR (Urban Augmented Reality) on 11 November 2010. The free architecture application UAR shows what Amsterdam will be like, was like, or might have been like.
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As of today, you can use the NAI’s free Urban Augmented Reality application on your smart
phone to see how Rotterdam was, how it will be or how it could have been.
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The NAI (Netherlands Architecture Institute) is delighted to announce the launch of UAR: the world’s first mobile architecture application featuring augmented reality with 3D models. Starting today, with UAR, an urban augmented reality application, you can see and experience the built environment of the Blaak area in Rotterdam of the past, present and future, via Layar Browser. The NAI has set itself an incredible challenge: to make the Netherlands the first country in the world to have its entire architecture viewable on smartphones thanks to augmented reality.
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