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Invitation to launching of UAR Amsterdam
Netherlands Architecture Institute (NAI)
ARCAM, Architecture Centre Amsterdam


Ajax Stadium de Meer back in Amsterdam
The free architecture application UAR shows what Amsterdam will be like, was like, or might have been like

The Netherlands Architecture Institute and the Architecture Centre Amsterdam ARCAM will jointly launch the Amsterdam edition of the free 3D architecture application UAR (Urban Augmented Reality) on 11 November 2010. With UAR, your mobile phone gives you information about the built environment with text, image, archival material and film. The special feature of this application is that, right in the middle of the city, augmented reality enables you to see what the city will be like, was like, or might have been like in the past. The inclusion of advanced 3D models produced by DPI Animation House shows what is not there. Thus the former Ajax Stadium De Meer is back in Amsterdam, you can see an alternative design for the Rijksmuseum, and UAR lets you admire the new film museum in all its glory. After Rotterdam, Amsterdam is the first city in the world to be included in the application. The NAI, which initiated UAR, will launch the application in The Hague and Utrecht at the beginning of 2011.

The Netherlands Architecture Institute and ARCAM have the pleasure of inviting you to the official launching of the Amsterdam edition of UAR. This will take place on Thursday 11 November from 14:00 to 16:00 hrs at ARCAM, Prins Hendrikkade 600, Amsterdam.

Programme:
14.00 hrs Doors open
14.10 hrs Welcome by Yvonne de Korte and Marlies Buurman, ARCAM
14.20 hrs Presentation of UAR by Ferry Piekart (NAI) and Ole Bouman (director NAI)
14.45 hrs Launching of UAR Amsterdam
15.00 hrs Intermezzo by Alexander Klöpping, internet journalist, entrepreneur and consultant; well-known from the media programme De Wereld Draait Door
15.00 hrs Brief demonstration of UAR in and around the ARCAM building
15.30 hrs Drinks
16.00 hrs Conclusion

Do you have a suitable Google Android smartphone (with internet, camera and compass) of an iPhone 3GS or iPhone 4? Then you can use the application on your own phone. Of course, there will be phones available at the launching for you to see what the application can do.

The number of places for the launching is limited, so please let us know as soon as possible whether you will attend the official launching via w.thissen@nai.nl or tel. (010) 440 13 23 . For more information and an impression of the application click on www.nai.nl/uar. Here you can download our English presskit.

Yours faithfully,

Willemijn Thissen, Maaike Behm,
Netherlands Architecture Institute ARCAM