3 press images available

Today, the people of The Hague , tourists and expats can see the winning design for the International Dance and Music Centre (IDMC) on their smartphone for the first time. They can also marvel at an alternative design for the Bijenkorf department store, City Hall and the Peace Palace . After Rotterdam and Amsterdam , The Hague is the latest city to have its architecture ‘captured’ by the smartphone app UAR (Urban Augmented Reality); the buildings are presented in 3D.

With UAR, you can see the buildings that once occupied a site, projects that will be built there in the future, or that might have stood there. Thanks to UAR, smartphone owners now have their own personal architecture guide, with information on hundreds of buildings, in the palm of their hand.

You can download UAR for free at www.nai.nl/uar.

Today, in partnership with Monumentenzorg Den Haag (The Bureau for Monuments and Historical Sites) and Stroom, the centre for art and architecture in The Hague , the NAI launches the free 3D architecture app UAR, which now includes The Hague and the first English-language edition. With this technology at their fingertips, tourists can explore the rich architecture of the Netherlands in the most relevant place of all – the city itself. The UAR app presently covers Rotterdam , Amsterdam , Den Bosch and The Hague . The city of Utrecht will also soon be available on UAR.

Cooperation
This edition of UAR was made possible by Agentschap NL, BankGiro Lotery, VSB fund, SNS Reaal and the Stimuleringsfonds voor Architectuur. The application was developed in cooperation with IN10 Communication, Layar and DPI Animation House. NAi started a partnership with DPI Animation House because of their leading knowledge of 3D and interactive online media. Monumentenzorg The Hague, Stroom The Hague, Haags Historisch Museum and Haags Uitburo / The Hague Marketing have contributed to the content of this edition of UAR.

Note to editors
For more information and for images please contact team Marketing&Communication of the NAi, Cecilia den Otter , 010-4401323 / press@nai.nl